Target Market

Target Market

Demographics

  • All adults 18+ years olds welcomed
  • Primary marketing aimed at 25 to 54 y/o
  • Majority of visitors are 25 to 39 y/o

Visitor Psychographic Details (Real Age Career people)

  • Seeking career advice in general
  • People seeking to upgrade educational qualification
  • Enhance their skills through further training
  • Re-skilling options for their career upgrade or reinvention
  • Career seekers exploring career transitional options
  • People looking for flexible educational options
    – Online learning, distance education etc
  • Re-entering the workforce
  • Seeking Recognition of Prior Learning (RPL)
  • University and TAFE students searching for a career transition
  • Experienced Post Graduates seeking alternative opportunities
  • Career up graders, diversifier’s looking at slash careers
  • Needing self-employment and business advice or options

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