<< Back to News

How to Write a Great LinkedIn Profile

The online world has fast gathered momentum when related to your career and job search strategy. Many organisations are now utilising such sites as LinkedIn to review and further assess a candidate before even making contact. Many individuals feel that this is not an ethical approach, however, it is now more important than ever to create an online presence to support your job search strategy.

We cannot tell you how to write a great LinkedIn profile in a couple of simple steps, however we can always tell you what you might be doing wrong, or simply not doing, that may limit your success. The following tips have been identified as key to helping drive interest in your profile and when partnered with a great resume has seen many of our clients achieve great results.

 1.     Start with a great resume.

LinkedIn has a great function that will allow you to upload your resume to create your profile. Not only does this make creating your profile a lot easier, it also ensures that there is synergy between the 2 documents. Get a great resume that you know works for you; in other words one that has helped get you to interview stage before; and use this to upload to your profile.

 2.     Use a professional photo

No this isn’t Facebook or another social media site; this is a professional networking site. Unprofessional photos are frowned upon within this forum and it is important that you look professional in your photo. Don’t go out and spend an absolute fortune on getting a professional shot done, just take one yourself in your corporate attire and use this as your LinkedIn profile photo

 3.     Join relevant groups

We said it before; LinkedIn is a professional networking for this site. For this reason, network. Join groups relevant to the industry you are in and interact on these forums. You can do this in night in your pyjamas even, just review other individuals areas of specialisation and provide professional and ethical comments that support to demonstrate your capabilities as an employee.

 4.     Don’t appear derogatory or negative in your posts

Although a networking site, showing public displays of anger (the other PDA) just because you do not agree with another individual’s opinion will not help your career strategy. If you do disagree openly ask a serious and strategic question to have them provide more information about their opinion. Once they have done this, and if you still disagree, provide a strategic response that maybe suggests another option or opinion – but don’t just tell them they are wrong. If you feel this information is extremely incorrect – send a private message. Recruiters do not want to see on someone’s profile that they like a good argument as this does nothing for the character that you are presenting.

 5.     Request testimonials

It is a great addition to your LinkedIn profile to request testimonials from past and current employees, managers and colleagues. These will not be used to substitute the formal referee check process however is a great way to immediately demonstrate to the recruiter that you have others to support you in your career success to date.

 6.     Keep synergy between your LinkedIn Profile and Resume

Synergy between these 2 documents is extremely important. Work towards getting the 2 documents to reflect the same information, and even better to complement each other, and you will have a great set of marketing tools at your fingertips.

The job market has evolved substantially over the last number of years and keeping up to date with how to market yourself within it is extremely important. By linking your job search strategy with effective marketing tools then you will achieve substantial results throughout your search.

 1.     Do not spam

Spamming in LinkedIn covers direct posting of articles, blogs or comments with no contribution or comment of your own or generally just posting unprofessional status updates and activity updates. LinkedIn relies on professionals communicating professionally and contributing in this way so always ensure that you provide information and contribute effectively across all groups and posts that you are sharing.

 1.     Connect effectively

Requesting to connect with other individuals is how LinkedIn operates. To achieve this effectively however requires you to approach each individual personally. Rather than using the standard comments in the message when requesting to connect, put in a personal message. Outline what it is that you would like to achieve from this connection and that you are wanting to share and contribute professionally to their network. Without this you will be seen by the other person as simply spamming, or even worse, desiring to sell them something.

Happy job hunting!


Rebecca Fraser, Director Rebecca Fraser Consulting; Qualified Outplacement and Career Coach


Phone: 1300 72 68 40

Mobile: 0412 806 631



Twitter: @RebeccaFraserCo


Rebecca is the Vice President for the Victorian chapter of the CDAA. Her own career spans diverse roles across the IT industry before her transition to working as a Career Coach and Outplacement Consultant. Currently, Rebecca runs tailored outplacement programs for a diverse range of organisations whilst continuing to work with individuals across career transition, personal branding, professional resumes and LinkedIn profile development. She is a regular contributor on various ABC radio stations discussing all things career and speaks nationally on how to develop effective resumes, LinkedIn profiles, e-recruitment and online/offline networking. 

Start typing and press Enter to search