Everybody's Career Company has been established to create and provide 'employer branding' communication channels. Everybody's Career Company helps major organisations  attract and retain the best possible personnel to their industry, trades and professions. 

Our company promotes employer brand awareness, communicating to jobseekers the actual attraction and retention strategies developed by human resource personnel within major organisations in Australia and overseas. Everybody's Career Company introduces organisations to people in the process of career transition.

Managing Director of Everybody's Career Company, Nicholas Ricciuti, defines employer branding as "The knowledge through constant reflection from current employees and key stakeholders, that results in their espousing and articulation about their organisation  as a great place to work. Nic says "Promoting this reflection creates an employer brand identity."

Nic Continues, "Attractive employer brands have unique and characteristic EVP's (Employer Value Propositions) which are consistently communicated through a company's shared vision and values. In other words the organisations actions and behaviours induce both emotive (e.g. I like working here) and tangible benefits (this organisation cares about my career development) for current and prospective employees."

Nic recites "These organisations have a good understanding of their target audience and communicate EVP's which reflect the image the organisations want to portray."

A company's employer brand doesn't stand still - it is reflected in the actions and behaviours its people, polices, procedures and practices. A company can influence how it wants to portray its image as an employer by:

(1)  Understanding the key drivers of the current employer brand, and
(2) Identifying gaps in perceptions between leaders and employees about the strength of the current employer brand and focusing on the key areas that will enable the organisation to close the gap between the "real" and "aspirational" employer brand.

An organisation's reputation also influences employment choice made by prospective employees.

By the year 2016, people aged 45 and over will account for more than 80 per cent of growth in Australia's labour force (Australian Bureau of Statistics, 2005). This is simply because there will not be enough youth entering the workforce as compared with experienced adults exiting. Once this employment downturn abates and confidence returns, workforce trends will swing back even further towards the job seekers' advantage than was the case in 2007.

With more openings set to occur in the near futures job market, employers of choice programs are crucial now to attracting and retaining the best people. For example some organisations are looking to attract new employees and retain current staff on the basis that they offer similar remuneration packages to that of their competitors, but their benefits extend to making the organisation a family friendly, safe and supportive environment to work in. This cultural approach is being adopted more and more, as directors  recognise that the longterm success and stability of a company depends on its greatest asset, its people.